Unattended Install Script for a .exe

I’m looking for a simple way to write a script+batch file (or comparable setup) to auto-select options during an install. The idea is to create a “ready-to-run” installation file for end users to prevent confusion.
Any ideas?
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As an example:
“Test.exe” is the installer. It has several modifications needed (new ports, display options, etc.). What would be used to auto select the proper options for end users?