Web Marketing

Ok I have heard a lot about Search Engine Marketing all going Local. HAs anyone had any experience with this or has anyone had any positive outcomes? I would be interested in finding out more about the industry trends. Also, how are these small to medium sized businesses going to get online? It seems like nobody has really thought this through. I know its a $3.2 billion industry, but besides the larger companies how are small companies going to benefit?

Food for Thought