Allyssa is a sales writer with a background in B2B sales and account management. After earning her degree in English and communications, she spent her selling career supporting Fortune 1000 IT and finance companies including Bank of America, Wells Fargo, and Credit Karma. As a lead writer for TechRepublic, her specialties include CRMs, enterprise data, and sales software topics. When she's not writing or updating articles, you can find Allyssa writing poetry, traveling, or picking up any new creative hobby.
Expertise
Lead Generation and Nurturing
Deal Closing
B2B Sales Process
CRM Software
Education
Bachelor of Arts in English and Communication from Clemson University
Discover the stages of the buyer’s journey and how they influence purchasing decisions. Learn how to incorporate the buyer’s journey into your sales process.
Discover how a CRM can enhance business relationships. Learn about the benefits of CRM and how to optimize CRM strategy for better customer management.