ATT internet commercials - TechRepublic
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February 11, 2011 at 06:20 AM
lawrensarthur

ATT internet commercials

by lawrensarthur . Updated 15 years, 4 months ago

Is anyone else as offended as I by the commercials depicting the truly stupid dad who has no clue about wireless but needs to be instructed by his all-knowing wife and daughter? If this portrayal were of any minority person there’d be rage in all the media, but because he’s just a stupid middle-aged white male it’s ok to deride him. What is it about this junk in our society that I’m not understanding?

ATT should be corporately ashamed of this commercial and needs to drop it already. I’m truly offended, not so much because of the content nearly as by the fact that it can only be done in this fashion by demeaning a white male. Any other group simply wouldn’t tolerate it. If these commercials were allowed to run using, say, the mom as the stupid one, or a black, or hispanic, perhaps a muslim, it would have been pulled from the airwaves shortly after its first day on the air. It’s not the content that’s offensive, it’s the inequality.

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