Business Development Strategies during market slump

In the times of recession ( unofficially confirmed ) in the US, for an small/medium size company in IT/IS services industry, the major challenge is to tap the market.

Aside from the apprehensions of the executives of SMBs about the business value to consider any technology initiative and any IT spending, the market slowdown has also increased the woes of a business development manager of a small/medium size IT/IS company with a target market of SMB business segment customers.

The core of this topic is to discuss the business development initiatives/strategies that can give a kickstart to capturing market..

All inputs from the TechRepublic Fraternity are welcome…

Thanks,
Vani