Dear CRM Experts
I am currently conducting exploratory qualitative research study on, How firms should assess Customer Relationship Management (CRM) investments to ensure Return On Investment (ROI). The findings/outcomes will be published in a paper in September 2013 by Cranfield University School of Management.
The research question is:
Can marketing (practices and strategy) be aligned with CRM (practices and strategy) to assess return on investment (ROI)?
As CRM ROI is still an evolving profession and academic field it would add substance to the research if you may provide me with your expert opinion, experience or recommended solution to this endearing issue. You may simply respond to the research question above via email, attach a paper you have published, video, conference paper, blog or case study of your own professional experience with CRM ROI.
I will be happy to collaborate with all who participate and send drafts and the final paper for reviews before publishing to ensure academic research ethics, integrity and non-disclosure options. I have set up a twitter conversation @muteriHzemura, #CRM_ROI if you prefer to send links or have a live twitter Q&A and can add a follow to your twitter account.
I have added my full contact details below and would really appreciate your highly regarded professional contribution to this area of both study and professional practice.
@muteriHzemura
http://uk.linkedin.com/in/muterihzemura