Hi All,
I was not sure whether to place this in the questions or discussions, so I apologise if it is in the wrong section.
I am a University student and currently studying a Marketing subject (amongst others).
I am required to do a marketing report with three topics to choose from. I have decided to select this one:
IBM – Launching Mobile Phones (cell phones)
My report is to analyse the viability of whether IBM should launch their own mobile phone or provide a mobile phone service.
I have narrowed it down to business-related mobile phones since IBM is business-focused.
What I would like to do is obtain some opinions from people in the business sector, (does not necessarily have to be just IT people) preferably from australia as it will relate to the australian market; I would like to hear from you whether you would prefer an IBM mobile phone or an IBM mobile phone service provider, then list what featuresservices etc you would like to have on it.
The purpose of this feedback is to gather information about consumers needs and wants, and looking at the current market trend.
Thank you
NM