Website design is a part of the Website development process for creating a website that focuses on aesthetic factors like layout, user interface and other visual imagery, and search engine optimization in order to make the website more visually appealing and easy to use.
Importance of Website Design
Website design affects how long visitors can stay on your site. The length of their visit duration indicates how your website provide the information they need with usability in mind. If visitors quickly leave your site, that means you have a poor design. If they stay longer as you expected, that means you have a good website design.
Website design is the main factor to increase the chances of generating conversions. It’s important to make your website convert as many of your visitors into leads or sales the very first time they visit your website, because it may be your only chance. Between 70 and 96 percent of your website visitors will never return once they leave after that initial browsing experience.