Where To Go With C?

I have just started learning C and it actually doesn’t seem as hard or as intense as the rumors say (i.e. programming in C is only for a genious). I am just having trouble seeing where I am going with it. I know for a fact that I have the motivation and mind set to learn the language and to learn how to program and I love the act of manipulating computers to have them do what you want but…where do you go with it? What are the full implications of the language and what can be done with it?