Who Would You Hire? Certification vs Experience

Once I received my B.S. degree in Computer Info Science I thought I was set, wrong…just took the first half of A+ certification and have another final test in that one and have Networking+ and MCP to follow. Now I find myself discrimnating against people who do not have a certificaton, afterall, while they were drinking beer I was figuring out how to mount a CPU or investigating the compatible components for a motherboard. So how do certifications play in business/IT world? Would you hire an inexperienced yet qualified person with a bachelors degee in there field and three or four certifications or the H.S graduate with 10 years experience?