Windows 10

Like Windows XP 1/1/2020 Windows will no longer support Windows 7. When I upgraded from XP to 7. It was an expensive upgrade. When it comes to Microsoft nothing is free. Win 7 has less features And your constantly being advised to buy additional software like game cards ect. So now they want me to upgrade again to Windows 10. So can I expect more of the same ? And how much can I expect to pay this time ?