Here is a link to the USB cable pin-outs.
http://tinyurl.com/5rrf6x
However, it will not do you any good for what you need to do.
First, a standard serial port is WAY too slow to function as even a USB 1.0 port.
Second, as has been stated, the data standards are very different. Nor, can you be sure to have the 5 volt port power available from your serial port.
As has been stated in other answers, the easy way to add more USB ports to any system is to use a USB hub. I recommend a powered hub. That way, you don't risk trying to draw more port power than your PC can supply.
Another option, is to install a PCI USB card. Depending on the card, you can add up to 8 ports.
Chas