What’s driving the growth of open source container orchestrator Kubernetes? A study by Pepperdata shows how companies are using K8s and the challenges they face in getting a handle on cloud costs.

With the rush to cloud enterprise comes increasing use of Kubernetes to get applications up and running on the web. A recent study by big data monitoring firm Pepperdata looked at both the growth of Kubernetes use and how companies are addressing it from cost and revenue fronts.
Pepperdata’s The state of Kubernetes 2023 report found that, on average, organizations deploy between three and 10 Kubernetes clusters. It also revealed that the use of the open-source container orchestration system is expanding to data ingestion, cleansing, and analytics, databases, and artificial intelligence and machine learning.
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Pepperdata, in its survey of 800 C-level execs and DevOps professionals working in financial services, healthcare, technology and advertising, asked:
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As Kubernetes reaches maturity and becomes an industry standard for container orchestration, its uses are also broadening beyond its core application as a mothership for microservices. The study found that:
In terms of how enterprises are deploying Kubernetes for specific workloads, Pepperdata found:
Pepperdata’s study suggests that organizations will be adopting Kubernetes in greater numbers, given their plans to deploy microservices like NGINX. Forty-four percent of respondents said they plan to do so this year, while 36% said they have microservices deployed already and only 20% saying they had no plans to do so.
Also, the majority of those polled said Kubernetes provides them a strong foundational architecture for microservices, and that it enables applications to be deployed more rapidly and supports platform consistency across development, testing, staging and production clusters.
Pepperdata discovered that among those polled, cost to deploy was the leading metric for measuring Kubernetes’ ROI, with findings suggesting that almost 44% of the organizations are looking at ways to implement cloud cost reduction.
After cost, top-line growth (54%), resource usage (49%), followed by deployment frequency (48%), developer productivity (46%), infrastructure utilization (35%) and IT staff productivity savings (25%) were key ROI metrics. Firms reported they expect Kubernetes to increase ROI by lowering administration and operations burden, accelerating deployment times and making resource management more efficient.
When Pepperdata surveyed IT leaders about the challenges they faced in adopting Kubernetes:
In its FinOps performance study, the FinOps Foundation among other things defines the levels of familiarity with FinOps from crawl to walk to run. In Pepperdata’s study, most respondents self-identified at the walk stage.
The study said that nearly all respondents were familiar with cloud cost optimization, while 32% characterized themselves as “crawling.” The majority (43%) said they are “walking,” meaning they have the ability to implement cloud cost reduction recommendations today. Seventeen percent self-reported as “running,” meaning they are actively reducing costs through autonomous procedures. Six percent said they have not started.
Interestingly, more than 98% of respondents indicated familiarity with FinOps and saw themselves somewhere on the continuum of implementing best practices for cloud cost remediation. In addition, more than 17% of respondents identified themselves in the run stage, with the ability to remediate cloud costs autonomously.
Karl is a lead writer on cloud security for TechRepublic, specializing in enterprise security risks, strategies, products, threats, trends and technologies for securing organizations. After graduating from Florida State University, he worked for the Tampa Tribune, and radio and TV stations in Tallahassee before moving to Boulder, Colorado. After receiving an MFA in dramatic writing from Brooklyn College he became a journalist and wrote for several years for publications covering the automotive, industrial chemical, internet tech and consumer marketing verticals. He has written for Adweek, Brandweek, The Chemical Market Reporter and MediaPost, and was also the public affairs officer at the NYU Tandon School of Engineering for six years prior to coming to TA.