Image Generated with Google’s Nano Banana 2.
Adobe unveils Firefly AI Assistant, new editing tools, and adds partner models as it turns Firefly into a hub for agentic creative workflows.
Adobe wants Firefly to do more than generate content, moving into agentic creative work that can carry out multi-step tasks across its creative apps.
In a press release, Adobe said the assistant will work through a single conversational interface, while new editing tools and additional partner models expand Firefly into a broader creative workflow engine, not just a place to create AI images and videos.
Adobe is calling the system behind it a “creative agent,” with Firefly AI Assistant able to take a user’s request and carry it across multiple Adobe tools. The assistant is meant to orchestrate and execute multi-step work across Photoshop, Premiere, Lightroom, Illustrator, Express, Firefly, and more.
Firefly AI Assistant is presented as a way to navigate connected creative tasks without having to manually switch between products. Creators still guide the process and refine results, while the assistant handles the sequencing in the background.
The assistant keeps track of context across sessions, so creators can return to a project without having to start over each time. That context can then carry into individual apps as the work moves forward.
Adobe is also using several built-in features to support the agentic claim. Firefly AI Assistant will launch with pre-built Creative Skills for multi-step tasks, the ability to learn a creator’s preferences over time, and asset awareness that lets it respond based on the images, video, designs, and brand materials already in use.
The feature can work with Frame.io to organize files for review, interpret stakeholder feedback, and apply changes with the right tools, keeping review and revision in the same flow.
Users are getting a broader set of controls inside Firefly, especially in video and image editing.
In Firefly Video Editor, Adobe is adding Enhance Speech for cleaner dialogue, along with tools to reduce noise and reverb and balance speech, music, and ambient sound. Video clips also get controls for exposure, contrast, saturation, temperature, and other color settings.
Creators can also tap more than 800 million licensed assets from Adobe Stock directly inside Firefly Video Editor. On the image side, Precision Flow lets users generate more variations from one prompt, while AI Markup lets them use a brush, rectangle tool, or reference images to place objects, sketch elements, or fine-tune lighting in specific parts of an image.
Firefly is also becoming a home for external models, not just Adobe’s own. The platform now includes more than 30 creative AI models, with new additions such as Kling 3.0 and Kling 3.0 Omni, as well as options from Google, Runway, Luma AI, Black Forest Labs, ElevenLabs, Topaz Labs, and more.
Its reach is also set to extend past Adobe’s own apps. The release says this creation style will come to third-party AI surfaces, including Anthropic’s Claude.
A long-running PDF vulnerability has forced Adobe to issue an emergency patch to stop active attacks.
Liz Ticong is a staff writer for eWeek and TechRepublic focused on AI, cybersecurity, enterprise software, and data. She has more than 10 years of editorial experience as a technology industry writer, combining reporting, product research, and hands-on software testing in her coverage. Her work has been published on Datamation, Enterprise Networking Planet, and TechnologyAdvice.com. She writes technology news, software reviews, product comparisons, and buyer’s guides for business and IT readers.
