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CRM - what does it mean to you?

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by md_hashim 2 views

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Most organizations look at CRM applications as a window to the back office and enterprise integration. Is that what it means to you too?
Pls send in your thoughts in perspective...

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by jamesrl

I don't want to be a homework server, but from my perspective, if you aren't implementing CRM in order to provide better customer service, improve your customer's satisfaction and loyalty - then why are you doing it?

CRM has to be focussed on the needs and wants of the customer - or don't do it.

James

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