Skylar Barsanti has over a decade of experience in content strategy, writing, and editorial leadership, with a deep focus on sales and marketing topics for small and enterprise businesses. She has held key content roles at companies like TechnologyAdvice, Equifax, and Intuit, where she led teams of writers and editors, developed high-impact content strategies, and produced expert- and data-driven content across the customer buying journey that earned rankings, traffic, and revenue.