Elon Musk is apparently ready to retire “AI” from one of his companies’ names, just months after putting it there.
On Oct. 4, Musk said SpaceX’s artificial intelligence division, SpaceXAI, would be renamed SpaceXSI. Asked directly on X if the division would make the swap, Musk replied, “Yes, we will make that change.” In subsequent posts, he added, “No more AI,” called the shift “better,” and proclaimed, “SpaceX is a super intelligence company.”
The push from Washington
The proposed rebrand follows President Donald Trump’s Sept. 29 executive order directing executive branch agencies to use “Super Intelligence” and “SI” instead of “Artificial Intelligence” and “AI” in official communications and other non-statutory documents, where permitted by law. The order does not require private companies to rename their products or agencies to rewrite existing contracts and historical documents.
During a speech to the United Nations General Assembly, Trump argued that modern machine learning systems have outgrown their original label: “From this point forward, all of United States documents, and hopefully the world’s will be changed to use the much more accurate term ‘super’ as opposed to artificial. So it’s super intelligence.”
While Trump introduced a newly formed task force dubbed the “Super Intelligence Force” to coordinate federal policy, Musk did not provide a specific timeline for when the company’s social channels, enterprise tools, or corporate filings will reflect the change.
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A swift identity shift
The unit has barely settled into its current identity. SpaceX absorbed xAI in February before formally rebranding it as SpaceXAI in July. SpaceX’s broader AI business includes the Grok chatbot, social platform X, and Colossus computing infrastructure. SpaceX also completed its acquisition of AI coding tool Cursor on Aug. 14.
The proposed name adopts the terminology promoted by the Trump administration. The branding announcement alone does not establish any change in the technology’s capabilities.
What it means for users
For people using Grok, Musk’s rebrand announcement does not establish changes to the chatbot’s features, pricing, or access. Any product changes would need to be assessed through separate announcements.
For IT teams evaluating SpaceX’s AI services, the useful next step is to watch product documentation, release notes, and service terms for changes to capabilities, API access, or data handling. The “SI” label alone does not demonstrate that a system has surpassed human intelligence.
Read more: SpaceX’s AI ambitions extend beyond branding, but Musk’s denial of a reported AI device highlights why IT teams should wait for confirmed product details before making procurement decisions.