Being Customer Evolved

I think you hit the nail on the head already - listen and address the need.

In my experience the way to make that happen is to leave the programming knowledge at the door until the customer requirement is fully understood and then set about matching that requirement.

As Colombo used to say - explain it to me like I am a 4 year old - once I truly know what it is the client expects only then can I provide it. If they ask for a ball and I do not clarify the need they may end up playing golf with a tennis ball.

Finally, have a genuine interest in customer service. I know a programmer who says that it is not important to know the customers goals and objectives, what is important is to be the best at writing code, to produce a good programme. I cannot disagree more. if you miss the target no one cares how nice your rifle is.