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What is the easiest was to reshade alternate rows of text in a table when you add or remove a row from the table?

I have a web page with a rather lengthy list of names and phone numbers. I would like to add shading to every other row to make it easier to read. That would be easy enough to do the first time, but I typically just insert a row or delete a row as my list of people changes. What is the quickest way to fix the shading in your table after doing this?