Apple Music subscribers are about to pay more, with families facing the steepest increase.
Apple has raised prices for Apple Music subscriptions in the United States and several international markets, marking the first price increase for the streaming service since 2022.
The company’s Individual plan now costs $11.99 per month, up from $10.99. The Family plan has increased to $19.99 per month from $16.99, while the Student plan now costs $6.99 per month, previously priced at $5.99.
Apple told Music Business Worldwide that the increases were “a result of rising licensing costs.”
The new prices took effect July 17, with new subscribers paying the updated rates immediately. Existing customers will typically move to the new pricing after receiving notification and reaching their next billing cycle, according to Music Business Worldwide.
| Apple Music Individual | $10.99/month | $11.99/month | +$1.00 |
| Apple Music Family | $16.99/month | $19.99/month | +$3.00 |
| Apple Music Student | $5.99/month | $6.99/month | +$1.00 |
| Apple One Individual | $19.95/month | $19.95/month | No change |
| Apple One Family | $25.95/month | $27.95/month | +$2.00 |
| Apple One Premier | $37.95/month | $39.95/month | +$2.00 |
The increases are also rolling out in other markets. In the U.K., the Individual and Family plans now cost £11.99 and £19.99 respectively, while European subscribers are seeing similar adjustments, including a €11.99 Individual plan and €19.99 Family plan.
Apple One bundles also see price changes
Alongside Apple Music, Apple has increased prices for some Apple One subscription bundles, although the entry-level Individual plan remains unchanged. The Apple One Individual plan continues at $19.95 per month. However, the Family plan has risen to $27.95 from $25.95, while the Premier tier now costs $39.95, up from $37.95.
Apple One bundles several services together, including Apple Music, Apple TV, Apple Arcade and iCloud+ storage. Higher tiers also include services such as Apple Fitness+ and Apple News+. The unchanged Individual Apple One price may make the bundle appear more attractive for some users, especially those already paying separately for multiple Apple services.
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A wider streaming price shift
Apple’s move follows similar pricing changes from Spotify, which raised subscription costs earlier this year. Spotify’s U.S. Individual plan now costs $12.99 per month, keeping Apple Music slightly cheaper at $11.99.
Music streaming companies have increasingly argued that subscription prices need to rise because licensing payments to artists, songwriters, and record labels continue to increase. Industry groups have also suggested that music subscriptions remain relatively inexpensive compared with video streaming services.
Apple last increased Apple Music prices in October 2022, when the Individual plan moved from $9.99 to $10.99 per month. From its launch in 2015, Apple Music charged $9.99 monthly in the U.S. and maintained that price for seven years.
The trade-off for subscribers
Existing subscribers should watch for an email or account notification confirming when the new rate will apply. Before the next billing cycle, users may want to compare Apple Music with Apple One, check whether they still need a Family plan, and review competing services as streaming prices continue to rise.
While the increase is relatively small for Individual subscribers, the larger Family plan jump could affect households sharing one account. Customers who only use Apple Music occasionally may reconsider whether the service remains worth the monthly fee, especially as competing platforms continue adjusting prices.
For now, Apple is betting that its large device ecosystem, exclusive features and bundled services will keep subscribers paying despite higher costs.
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