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Anti-spam policy

By irene ·
An initiative at my company is planning to employ tactics that I feel are uncomfortably close to being spam. We're not selling anything, but mass emailings to entire address books seems shady.

It falls to me and one or 2 others to develop a corporate policy on this issue and I'm having a hard time. I don't want to just comply with the letter of the law, but figuring out where to draw the line is turning out to be very difficult.

Does anyone have an anti-spam policy for a non-ISP business? or any other tips on putting together an ethical policy?

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by Jaqui In reply to Anti-spam policy

unless they have some means of proving that every person they are sending these emails to agreed to receive them they are spamming.

opt in mail lists are not spam.
if they bought the list, it's spam.

it boils down to where did these adresses come from.

as for the company policy reguarding spam, if yopu have a website and corporate email addresses then you should have such a policy already.

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A Loop in Action

by LeisureMan In reply to Anti-spam policy

We tried a kind of a loop in that respect. Starting an Intranet site with recommendations on some practical issues that are of interest for our organization, we mentioned the necessity to have explicit consent of the other party to send them something on a regular basis.
Now it is not that simple to give an istruction to start sending away anything without causing a question as to whether this is a spam or not.
This could hardly be a comprehensive solution, but is has become a sort of a step forward from where we were.

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