Beer cooler inspired waterproof MP3

http://www.cnn.com/2007/US/01/15/waterproof.mp3/index.html
[i]”I was actually reaching into a cooler to grab a beer, and my MP3 player slipped off my hip and fell in and fizzled,” Fried recalled.

The Southern California resident’s initial frustration, however, gave way to innovation.

“Living here on the beach and looking out on the surfers everyday, it dawned on me that there was a niche,” he said.[/i]

Chuckle, reach for a beer, fry your mp3 player, make a million dollars. I should start drinking again.

dan