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Bloody Brits have no sense of humor

By M_a_r_k ·
Or maybe it's spelled "humuor" with a bloody 'u'. Or is it humour? Ah bloody ****, just read the article:

Australia has last laugh in advertising campaign row in Britain
LONDON (AP) ? The nation that created Monty Python and Mr. Bean apparently has no sense of humor when it comes to the "B" word ? "bloody" that is.
Britain's advertising regulators have ordered the slang term stricken from an Australian tourism campaign designed to lure Britons Down Under with a TV commercial featuring bikinis, beer and the Great Barrier Reef.

The commercial closes with the question, "Where the bloody **** are you?" ? or at least it does outside of Britain. Viewers here were told last week they would hear a version in which the offending word is expertly excised.

In the days since, Australia's Tourism Minister Fran Bailey has fired off a barrage of statements ridiculing the decision and this week jetted to London to urge regulators to overturn the ban.

The British Advertising Clearance Center, which regulates commercials, said Tuesday it would review the ban, following a series of meetings with Bailey.

On Monday, Bailey said what many Australians have been thinking since the storm broke ? that profanity was introduced to Australia by convicts shipped there by Britain in the 19th century.

"The British have seen it before on their TV advertising, and I don't think a lot has changed ? it's not as if they have become more precious or stuffy overnight," Bailey said. "After all, it was the British who brought the word 'bloody' to our shores. To not be able to use the phrase as we now invite them to come back for a holiday is a bit of joke."

The council raised no objections to any other words in the commercial ? not even "****."

"We are being a bit cheeky about it, in a fun, good-humored Aussie sort of way," said Scott Morrison, managing director of Tourism Australia, the government-funded authority responsible for the campaign. "It's about delivering a uniquely Australian invitation."

The "Bloomsbury Dictionary of Contemporary Slang" defines "bloody" as an adjective that is "now considered fairly mild, but which was held to be taboo in many circles until the later 1960s."

"The standard folk etymology is from the oath 'by our lady,' but the word is more probably a simple extension of the literal meaning," it said.

Regulators did not return repeated calls for comment. But their website acknowledged that their ruling was seen by some as quaint.

"What constitutes offense for viewers changes with time," the center said. "And it is also true that what is commonplace language for many is extremely distasteful for others."

In the Australia ad, the word is uttered at the close of a slick panorama featuring sunswept vistas, smiling children splashing in clear waters and artsy views of the Sydney Opera House. Print and Internet advertisements are not affected by the ruling.

Stirring up a little ruckus is not a bad thing in advertising ? as long as you do not go too far, said Nader Tavassoli, a marketing professor at the London Business School. He said the commercial would appeal to tourists fond of Australia's outdoorsy, macho image.

"You're going to get the right people to respond," he said. "If they want museums, they will go to Venice."

Writing in Melbourne's Sunday Herald Sun, Robyn Riley said the ban was the best thing that could have happened to the ad campaign.

It guaranteed a media blitz by reinforcing the stereotype of the English as pompous stuffed shirts, Riley wrote.

"It's all harmless fun, really, and it is good to see that no one, from our side at least, is taking the matter too seriously."

A cartoon in Brisbane's Courier Mail newspaper drew a link to Queen Elizabeth II's visit to Australia this week. It shows Prime Minister John Howard welcoming the queen and her husband at the airport with the words: "Your majesty ... Prince Philip ... How the bloody **** are ya?"

But Tourism Australia is having the last laugh. In the days since British newspapers reported the flap, downloads to its site have more than tripled from 13,000 to 50,000.

"That sort of publicity couldn't be anticipated," Morrison said.

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It sounds like

by Old Guy In reply to Bloody Brits have no sens ...

the Aussie's are trying to start the trouble and the Brits are being pompous and stuffed shirted. Hmm, imagine that--I never would have thought... :)

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Can you imagine what would happen

by M_a_r_k In reply to It sounds like

if one of the bloody Aussie newspapers drew a cartoon about this? It might start World War #3. And like all wars, there would be some bloodshed. Which means it would be a bloody war. How's that for DE?

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Empathize with Australia...

by onbliss In reply to Can you imagine what woul ...

...especially after the recent loss to South Africa in a recently concluded one-day Cricket match :-)

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That's not so bad

by M_a_r_k In reply to Empathize with Australia. ...

Last week, the American professional baseball players lost to CANADA in the World Baseball Classic. ****, we invented baseball. How'd we lose a warm-weather sport to something called Canada where it snows 40 weeks a year? The only thing more embarassing would be if the US basketball team lost to Puerto Rico in the Olympics.

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But this match had...

by onbliss In reply to That's not so bad

....lots of runs scored. It was astnoshing for Australia to score that much, and more thrilling to note that South Africa chased that ane won by one ball to spare.

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We have nukes

by neilb@uk In reply to Can you imagine what woul ...
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But India does also

by M_a_r_k In reply to We have nukes

and the Indians have been itching to get back at the bloody Brits for over 150 years. Since India and Australia both end with "ia", they would surely form a bloody alliance. And Lithuania is somewhere between the UK and India. If any missiles fall short and land in Lithuania, the Lithuanians would surely blame the bloody Brits and hook up with the India-Australia alliance, because Lithuania also ends with "ia". Seems to me like the Brits should wise up and let the bloody Aussies use that bloody word.

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Under no circumstances whatsoever!

by neilb@uk In reply to But India does also

Worse than the bloody French!

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Oh yeah....

by M_a_r_k In reply to Under no circumstances wh ...

I forgot about the French. The French hate everyone but they probably hate Brits more than they hate Aussies, Indians or Lithuanians. What has Lithuania ever done to France? Nothing. The French are still mad at the Brits for invading France in June 1944.

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Most Lithuanians

by neilb@uk In reply to Oh yeah....

are here. They are, after all, members of the EU.

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