Business goals and IT - TechRepublic
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February 18, 2003 at 02:18 AM
Michael Kassner

Business goals and IT

by Michael Kassner . Updated 23 years, 4 months ago

Do you feel like there’s a disconnect between other departments in your organization and IT? For example, does it seem like Marketing is always IT to fulfill a duty out of line with its capabilities? To brdige this gap, do you think there should be a role in the IT Department for a technically qualified marketing and communications professional?

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