A new name would help YouTube catch new viewers and advertisers. Creators would be far more likely to change their channel names after monetization if they know doing so will boost revenue figures. This is especially true for channels that specialize in comedy or lighthearted content. Renaming to something more attention- grabbing could help draw in more ad revenue and increase overall viewership numbers for creator channels. Currently, most channel owners don’t realize how much this tactic helps grow their channel numbers. Rebranding after app monetization helps YouTube’s billions of users find entertaining videos they’ll enjoy.