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Consultant PR

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by bobwelshjr

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Here's a question posed to me by the owner of our company. Simply calling ourselves "IT consultants" does not seem to suit him. He said we should have something that more closely identifies with what we do, and what our clients expect of us. He tasked me to come up with some sort of catchy phrase to come up with that described what we do, which is a mixture of support and consulting - analyzing their problems and situations, finding solutions and working with them to implement the solution that is selected. To me, IT Consultant works fine. Other ideas involve the concept of being a solution integrator, but that starts to sound more like a sales organization and less like a service provider.
How have others out there dealt with this sort of thing?

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by timwalsh

I agree that "solution integrator" sounds a bit stuffy and is likely to cause confusion.

You actually talked around an obvious "solution" to your problem.

Your clients come to you with a problem. You fix it. But "problem solvers" just doesn't cut it.

You then mention that you would rather have a name that brings to mind a service provider rather than a sales organization.

What service do you provide? You provide "solutions" to your clients problems. So why not call yourselves "Solution Providers."

BTW, "IT Consultants" works for me also.

by thevirtualone

Think about how you want to be introduced before you give a speech.

"Ladies and Gentlemen, It is my privilidge to present to you, Bob Welsh! Bob is an IT Consultant at Innovative Systems in Galax, VA. He specializes in Windows, Network Administration, Hardware Support, User Support, Infrastructure, Project Management, NetWare, Linux / UNIX ??!! and his a service manager for a firm that specializes in LAN/WAN support, where he additionally perform client consulting work and research."

What does your company really do well? Better than anybody? Do you show people how to save money? Then you are a Consultant. Do you do it by implementing new systems? Then you are an Operations Consultant. Do you favor Linux over Windows? Then you are a Linux Operations Consultant. ... this is just my take on it. I'm just the computer guy. What do I know anyway?

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