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by mckaytech
Two questions, really. Obtain clients is the hard part with lots of choices to be made. Keeping those clients is simply a matter of demonstrating value for their dollars (i.e. producing an excellent product at a fair price).
From my perspective(your mileage may vary...)
What doesn't work: cheap Web sites, cold calling, Yellow Pages ads, spamming by e-mail or fax, gimmicky trinkets
What can work: personal relationships with those who procure consulting services, reviewing government bid requests, carefully targeted direct mail, trade organizations, the local Chamber of Commerce, on-line consulting exchanges (e.g. monster.com).
Realistically, the challenge is to get your first account. Many consultants start their practice with a past employer who knows the quality of their work and depend on word of mouth after that.
best wishes!
paul
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by sagar
Dear Jim,
As Paul Wright mentioned, it is the challenge of getting the first job. This usually is obtained from the previous employer or from friends who know your worth and have a high brand equity.
The previous employer, can outsource a bit of work of to you and you can get on with that. This helps in making a good citation.
If the above does not help, it would be a good idea to talk to any of the publishing houses for any consulting assignments at their end. The media company will blow your trumpet at no cost. I know of some cases where people have got some good contact with Tech/Consulting publishing firms and arranged interviews and ran columns for the consultant.
Needless to mention, all work has to be done keeping retention/relationship in your mind. No attempt should be made with "hit and run" solutions. This should take care of "keeping" clients. Tell the truth/what you feel, maybe in a polished way, but get the message across, if u have to. "Up front" attitude helps.
All the best
Regards
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by dmiles
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by mark l
Jim,
First obvious move is to sit down at your kitchen table or desk, or wherever, and decide what it is that you are selling. Consulting practice covers lots. Second, check local, regional, state, national (as appropriate) for rules/regs/licence/tax implications. Third is; (as everyone of your previous responses noted) GET that first customer, MAKE that first customer happy, and you can not only KEEP that one, but expect MORE from word of mouth. Fourth thing; Build your consulting Biz slow (and sure). Avoid the "big moves$$" that you are not prepared to take. Keep your day job till your consulting biz is large enuf & stable enuf to support you & yours in the manner you are aiming for.
Enjoy :)mlv Mark LeVeck, http://www.chm.net
mark460@trdesk.com 314.495.8296
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