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CRM technology

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How successful is CRM (Customer Relationship Management) Internet-based technolgy working in real, "live" business situations?

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by realgem

It's still quite new. You might find a few cases where it worked well, but you won't find actual statistics.

One statistic that heard relating to CRM overall was that in projects where the technology was implemented without first discovering therequirements, 100% of the project failed.

And, there was a fairly high failure rate even in projects where the requirements were defined first (I think it was over 50%?).

by md_hashim

The answer to the question would probably lie in answering a few questions like:
1) Do you really need CRM?
2) What all do you want to achieve using CRM?
3) What package? and last but most important
4) Who helps you deploy CRM?

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