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Effects of Covid-19 on influencer marketing?

By matthewjohn938 ·
According to you people what could be the effects of Covid-19 on influencer marketing?

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Decreasing rate

by ankitsingh213506 In reply to Effects of Covid-19 on in ...

Due to coronavirus, every market is collapsing. So it will affect on Influence marketing too. But for the influencer one thing is good, they can make more video & can reach to large no. of audience. All people are using the Internet now from home. There is a high chance of getting follow from them & later you can convert them into business.

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Covid-19 on influencer marketing?

Influencers have proven to be one of the most powerful tools in modern marketing. The payoff is clear, but is it an outdated concept or is it the future? media update’s Taylor Goodman dissects the longevity of influencer marketing.

When used in tandem with a solid social media strategy, influencers can completely transform a brand. Why is influencer marketing so effective, you ask? Well, seeing as influencers are trusted figures within niche communities, they are accessible to the consumer and come across as authentic. This trust builds consumer loyalty, a crucial aspect of any thriving business.

Influencers mainly do business independently by creating content that is suited to the brands they’re working with and the brand’s advertising guidelines. An example of a brand that has mastered the art of influencer marketing is online retail giant Revolve, which has built a market capitalisation value of nearly $1.5-billion through social media starlets.

The retailer built its brand through Instagram and sends clothes to trendsetters with large followings. In exchange, the influencers post about it and tag them. Revolve continues to grow on social media, promoting its brand through fully-funded influencer getaways and even hosting events at famed music festival Coachella.
Is influencer marketing the future?
The influencer’s role in CSR

During times of crisis, businesses must have a solid corporate social responsibility (CSR) plan. According to Grin “brands need to focus on marketing to benefit the consumer”, and influencers can be of great assistance in this regard.

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Huge loss

by ankitsingh213506 In reply to Effects of Covid-19 on in ...

Influencer marketing has collapsed like all marketing in Covid-19 situation. But still, as an influencer there is a good chance to grow your social media followers. It will help you a lot after the pandemic.

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