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Email flags

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by richard.garnett

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I run a small nonprofit. We send out 1200 electronic newsletters monthly. I am told many don't reach their target because "the internet" flags us as spam. I am tech stupid and don't understand how, why and if it can be avoided. Insight please?

3 replies

by chris cook

Could you give me an idea of how your emails look. As in, From: and Subject:. Also, how does your To: field look when you generate a mailing? Another factor could be your mail server. What mail server do you use, is it blacklisted?

One bit of advice I can offer without any additional information from you is this:
1. Use professional subject lines. Do not include (!) in your subject. Do not use the word (free) as the start of your subject, and also do not use (FREE) or (F R E E) in the subject.
2. Make sure the from: line is professional as well. As in, From:Your Company's Name.

Another thing that might help you out is to run your newsletter body through SpamAssassin before sending it out to the masses. Information about SpamAssassin can be found at their website: http://spamassassin.apache.org/

by richdoode

Test here to see if your mail server is blacklisted: http://www.spamcop.net/bl.shtml

You'll need your email server's external IP address (may be your firewall's address if you port forward to your mail server from that.)

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