In today’s situation – however, also in general – every company/owner has to look ‘over the plate’s edge’ [= own frontiers, product developments, etc.] in order to get new customers, become independent from region-specific economic cycles and thus stabilize the own company.
Advantages – as also viewed by Paul Krugman, nobelprize for economics in 2008 – range from scale of production to knowledge of other mentalities/countries, and much more.
I have written a piece on that which is availalbe at http://ezinearticles.com/?Marketing-and-Selling-in-or-to-Europe&type=sv&id=510239 – but there are more on marketing …
Inhowfar is this of interest to foreign countries/companies and could I perhaps be of assistance in conquering this/other region/s ??
Michael Richter – from Germany
