If everything you do, say, and think is exposed, criticized, responded-to, you don?t really have freedom ? do you? The government today, and all sorts of shady organizations keep track of everything we do, buy, email. They take note of our travel, our taste, our preferences, and destroy our core sense of wellbeing associated with privacy and the ability to build a fence around our most intimate emotions, most delicate actions, most tentative experiments of mind, body and soul. Technology gave government the tools, security concerns gave them the legitimacy. We walk naked, we think in the open, we have no refuge to hide us, to be embarrassment-safe in. When we look around there is only one countermeasure left for us to fight back: deniability. If you can plausibly deny what you are accused of, you have a chance to fight back, to safeguard your privacy. Deniability is a difficult challenge, but it is a challenge we must face.