How Are Tech Companies Planning Their CES 2027 Booths

I’m curious how other tech companies are planning their booths for CES 2027.

With so many products being shown at the same event, I feel like simply putting up a large screen and product graphics may not be enough. A lot of tech products also need demos, so the booth has to leave enough space for people to stop, watch, and actually try the product.

For those who have exhibited at CES before, what worked better for you — a simple open layout or a more built-out trade show booth design for CES 2027? I’m also looking at Trade Show Booth Builder in Las Vegas options and wondering how much difference the booth setup made to visitor engagement.