Listing in Yellow Pages - worth it?

Hi All,

Wonder if any of you out there can comment on the idea of listing ones consultancy services in the local yellow pages (hard copy). I am thinking about doing it for my E-business Solutions service. It costs nearly $820/yr. Wonder if it is worth it - Getting one customer would probably cover the expenses .. but the question is will a small or mid-sized business owner refer Yellow Pages to find a local computer consutlant?

Thanks for your comments,

P.J.