When it comes to the mobile app industry, I think these points are worth highlighting from the Mary Meeker Internet Trends 2019 report:
Mobile usage is growing
New types of digital usage are emerging
Customer acquisition costs are rising
Recommendations are key when it comes to marketing
Broad emergence of freemium subscription models
App updates are now much more frequent
What do you think? Do you agree with the Kumulos team’s highlights of Mary Meeker 2019 report? Let me know your thoughts.
