While videos uploaded to YouTube Shorts can be up to 60 seconds, short videos recorded on the YouTube app itself can only be a maximum of 15 seconds, whereas Instagram Reels feature a maximum video length of 60 seconds for both recorded and uploaded videos.
Instagram reels and YouTube shorts are a great way to connect with your audience and share your content. They’re especially useful for highlighting short snippets of your work, or for capturing behind-the-scenes footage of your business or creative process.
That said, it’s important to make sure that your Instagram reel and YouTube shorts are high quality and engaging. Be sure to include interesting visuals and keep your editing style consistent across all of your videos. And most importantly, make sure that the content you’re sharing is relevant to your audience and provides value to them.