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I have 29 years of Dental background in management and assisting. However I am now in the Dental Laboratory end of the Dental World. I have the technical knowlege but how do I get noticed if our product is more expensive that some of the low end dental labs around. You get for what you pay for?? I am on commission.
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by jsimpson
I have some business development experience in the IT realm...and here is my advice:
1) Provide quality...regardless of what you do.
2) Network...get involved in the communities and discussion lists, you never know where a lead will come from.
3) Think like a writer...define your target audience and market to them.
4) Find a reputable champion...a person or company that uses your products/services and is willing to speak favorably on your behalf.
Hope this is even remotely useful...J
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