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UK consumer attitude towards Outsourcing
I?m doing a thesis on UK consumer attitude towards outsourcing. The purpose of the research project is to provide an insight about the key issues faced by consumers in the UK in regard to companies outsourcing operations, Such as Call centers. Moving on to the ultimate goal being the effect of such call centre experiences on the consumers purchasing behaviour, whether such experiences would force consumers to change suppliers or not. Over all the research also helps in identifying the UK consumer?s attitude towards such offshore operations, being call centres in specific. The research explores the link between the experiences a customer undergoes when connected to an offshore location for service with customer satisfaction level derived, impact on the brand value and its effect on customer loyalty.
I'm forward to facilitate a discussion and make notes on people?s opinions. Also feel free to do my survey:
http://FreeOnlineSurveys.com/rendersurvey.asp?sid=0mommn6py73gev8217520
Thanks
Avinash
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