It isn't any one thing, really. We just want to better promote blogs in the areas that get a lot of other traffic.
So you will see blogs more on the front door of the site and in newsletters.
We're also playing around with other ways of promoting the content in blogs.
Our first effort is called "On the Soapbox" where we recruit a member to get on their soapbox and rant/discuss about a technical topic of their choosing. We, then, promote their soapbox in various places on the site and in our newsletters.
Apotheon is our first Soapboxer. And even though the promos don't launch until tomorrow, you can get a sneak peek at his post here:
http://tinyurl.com/ctmvj