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Can you explain what you mean with “perform” and “output”?
– if it’s too slow, you have to make it faster
– if it gets not enough visitors, you must try to get more visitors
– if too many of the visitors don’t buy something, you must lower your prices or sell other or better products or make the “customer journey” more attractive or easier
Moreover, it seems you have 2 websites about the same subject. Maybe it’s better to concentrate your efforts on one?
Use a Content Delivery Network (CDN)
Move your website to a better host.
Optimize the size of images on your website.
Reduce the number of plugins.
Use website caching.
Implement Gzip Compression.
Database optimization in CMS