10 retailers using chatbots to boost customer service and sales
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1. Rare Carat
An increasing number of consumers are turning to chatbots and voice assistants to shop and interact with retailers, according to a January report. Check out how these 10 retailers and brands are utilizing chatbot technology to boost sales and increase customer service.
Rare Carat, an online jeweler, uses a chatbot to answer questions and help with searches. Rocky, dubbed the world’s first artificial intelligence jeweler, helps educate customers about diamond rings and other products.
2. HelloAva
HelloAva helps consumers determine their skin type through a 12-question conversation via SMS or Facebook Messenger. The bot then recommends skin products and regimens based off of the person’s answers.
3. Beauty Brands
By recommending gifts for people on a shopper’s list, the Beauty Brands chatbot was able to boost revenue during the busy holiday shopping season. The bot hit over 1.6 million total impressions, the company said.
4. True Fit
Finding clothes that fit properly can be difficult, especially when shopping online. The True Fit chatbot uses fit data from retailers to provide personal size and style recommendations for shoppers.
5. Beauty Ecology
5. Beauty Ecology
Salon owner Kassandra Kuehl uses a chatbot to improve the client experience at her Minnesota salon, Beauty Ecology. The bot can use customer photos to ask hair stylists for advice or find the best hair style, along with scheduling appointments.
6. Flawless by Gabrielle Union
6. Flawless by Gabrielle Union
Flawless by Gabrielle Union, a hair product line, uses a Facebook Messenger chatbot to determine a customer’s hair care needs and provide product recommendations. The Botworx.ai-created bot can also use external customer data, like the weather, to provide personalized styling tips.
7. Narvar
Narvar’s chatbot helps over 400 retailers streamline the post-purchase shipping process. The bot can answer questions about tracking and delivery.
8. National Parks Depot
8. National Parks Depot
To strengthen interactions with customers, the National Parks Depot uses a chatbot on Facebook to automatically begin a conversation with people who interact with a certain post. This can include giving customers special coupon codes or other promotional offers.
9. Sephora
Using a Kik chatbot, makeup retailer Sephora gives customers ideas on new makeup looks and can identify products in tutorials.
10. Estee Lauder
10. Estee Lauder
Using a Facebook Messenger bot, makeup brand Estee Lauder helps customers navigate their lipstick offerings to find the best shade for the look they’re going for.
Also see
- How Sephora is leveraging AR and AI to transform retail and help customers buy cosmetics (PDF download) (TechRepublic)
- Cognitive chatbots in customer service: Beyond the hype and behind the scenes (ZDNet)
- Will 2018 be the year of the chatbot? Not without human help (TechRepublic)
- Digital transformation: A CXO’s guide (TechRepublic)
- Facebook Messenger update allows for more SMB chatbot customization (TechRepublic)
