Innovation

15 ways Amazon is shaping the future of consumer technology

Amazon Web Services: Backbone of the internet

Over the last decade, Amazon has been recouping its large investments in infrastructure by selling cloud-based server space to other websites and app developers.

The end result: Amazon Web Services is now the tech backbone behind Netflix, Yelp, Airbnb, Pinterest, and many, many more well-known, data-driven sites.

See a gallery of big-name companies that rely on AWS.

Image: Richard Brian/Reuters/Corbis