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E-Commerce

Apple stores: 10 years of genius (photos)

By Andy Smith May 18, 2011, 10:52 PM PDT

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Apple stores: 10 years of genius (photos)

ntIt was 10 years ago on May 19, 2001 when Apple underwhelmed the world with the opening of its first retail store in the Tyson’s Corner Center mall in Tyson’s Corner, Virginia. You can find it next to LL Bean’s and Nordstrum’s. Now Apple has stores throughout the world and there isn’t a company that doesn’t envy their success.

n

ntLarry Dignan was one of the skeptics. Read his blog.

Apple stores: 10 years of genius (photos)

ntSteve Jobs takes you on a tour of the first store just before it opened in 2001. They even have labels on the ceiling to identify the different stations. Watch the YouTube video.

Apple stores: 10 years of genius (photos)

ntAlthough many of the stores are located in malls next to shoe stores or whatever, Apple does have some dazzling locations like this one in New York.

Apple stores: 10 years of genius (photos)

ntIn 2010, Paris Opera Apple has added another retail location in Paris in a beautifully restored building smack dab next to the French capital’s Thu00e9u00e2tre National de l’Opu00e9ra. Note the huge ceilings, balcony, and the edge of a huge skylight.

Apple stores: 10 years of genius (photos)

ntLine for the iPad wraps around the Apple Store in Shanghai, China.

Apple stores: 10 years of genius (photos)

ntThe Apple store in the Soho district of New York City lives in an area that was famous for its red lights.

Apple stores: 10 years of genius (photos)

ntHere’s the store in Rome, Italy. Not quite so dramatic.

Apple stores: 10 years of genius (photos)

ntThe highlight of the Apple store on West 14th Street and 9th Avenue in the Meatpacking District of New York is this glass staircase. The neighborhood, once known for exactly what its name suggests, has now become a chic shopping and nightlife hub for both tourists and locals.

Apple stores: 10 years of genius (photos)

ntOne of the biggest feature of the Apple stores is the Genius Bar. While many sales are conducted online or at retail stores where sales clerks could be high school students earning extra bucks, the Genius Bar offered a place to bring in your defective gear and get a quick opinion of what’s wrong with it – and some immediate action.

Apple stores: 10 years of genius (photos)

ntThe West 14th Street store in New York is the first Apple store to have a “Pro Labs” section, where free tutorials about programs are available for professionals who populate the downtown neighborhood.

Apple stores: 10 years of genius (photos)

ntThis Apple store had low tables for kids to try out new machines.

Apple stores: 10 years of genius (photos)

ntEven Apple stores can be hit by low-tech robberies. It took 31 seconds for these burglars to grab iPhones, iPods and MacBook Pros from the story at the Sagemore NJ Apple Store.

Apple stores: 10 years of genius (photos)

ntToday, Apple stores are probably best known by the general public for their press photo ops of the lines that form whenever Apple comes out with a hot new product. Here is the scene at the Cambridgeside Galleria in Cambridge, Mass. days before the launch of the original iPhone. Note that that people are ready with their laptops and folding chairs.

Apple stores: 10 years of genius (photos)

ntThinking back, it’s hard to believe that lines were forming a day before the iPhone 3 was introduced in 2009. Here’s one at the San Francisco Apple Store.

Apple stores: 10 years of genius (photos)

ntBut once again in 2010, lines formed again worldwide for people to be the first to get an iPhone 4. Here’s what it looked like in Paris next to the Paris Opera House.

Apple stores: 10 years of genius (photos)

ntThe end of the line at the Paris Opera House.

Apple stores: 10 years of genius (photos)

ntiPhone 3 GS lines were actually shorter in Louisville, Ky in 2009 than others for earlier versions of Apple iPhones.

Apple stores: 10 years of genius (photos)

ntZDNet’s Jason Perlow relates his experiences, first a bad one at a packed store at the Garden State Plaza in New Jersey, then a great one at a relatively quiet store at Tice’s Corner in Woodcliff Lake, New Jersey.

Apple stores: 10 years of genius (photos)

ntApple’s trademark.

Apple stores: 10 years of genius (photos)

ntMicrosoft is one company that has tried to emulate Apple’s retail empire in the last few years with a scattering of store openings. This one is in Scottsdale, Ariz. Next page is the local Apple store – the store wars.

n

ntThey didn’t quite have the same lines as Apple at the last launch of IE 9.

Apple stores: 10 years of genius (photos)

ntApple’s Scottsdale, Ariz. store.

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