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Musicians got to perform at the Middle East in Cambridge, Mass., one of the premier local clubs for up-and-coming acts. A band made up of all ITArnSoftware employees played at the preparty.
Here, rockabilly band Three Day Threshold rocks out with its last number. In addition to helping recruit music-savvy programmers and raise brand awareness, the event was a fun night out for ITA Software employees.
Although acts were chosen by a panel of professionals, it’s unclear how stringent the requirements were for having a “techie” in the band. Nicole Russo, who fronts the band of her name, is a graphic designer at a local technology publication.
Here, the Francis Kim Band performs. The ITA event has proven the perceived affinity between musicians and programmers, Kretz said. Another thing developers are passionate about is food, she noted. Could that lead to another event?