E-Commerce

Battle of the bands, tech-style

ITA Software, which makes online reservation systems, is in recruitment mode. It came up with the idea of sponsoring a for groups who had at least one "techie" in them.

We noticed a strong correlation between musicians and serious hackers, programmers," said Cara Kretz, a vice president of marketing at ITA. "The event gets our brand out there in the tech community."

Martin LaMonica/CNET News.com

About Bill Detwiler

Bill Detwiler is Managing Editor of TechRepublic and Tech Pro Research and the host of Cracking Open, CNET and TechRepublic's popular online show. Prior to joining TechRepublic in 2000, Bill was an IT manager, database administrator, and desktop supp...