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Tech Industry

CommunicAsia2008: Offbeat happenings

By Paul Mah June 24, 2008, 10:40 PM PDT

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CommunicAsia_Offbeat_01.jpg
CommunicAsia_Offbeat_01.jpg
CommunicAsia2008: Offbeat happenings

On arrival at CommunicAsia

On arrival at CommunicAsia

I took two days and toured the exhibition halls for CommunicAsia and EnterpriseITAsia, which exhibitors showcased technologies that answer to the communications and IT needs of the enterprise.

In this gallery, I sieve through the whole lot of photos that I took and pick up some of the more offbeat and (I hope) interesting pictures. Do check it out, and let me know what you think of it.

As usual, the signage is clear and unambiguous, with impeccable positioning

CommunicAsia2008: Offbeat happenings

Registration area at CommunicAsia

Registration area at CommunicAsia

Plenty of moving space around the registration area. I took this photo midway through the second day, so I am not sure if it was crowded earlier on, or on the first day.

CommunicAsia2008: Offbeat happenings

Registration area at CommunicAsia

Registration area at CommunicAsia

Local visitors have a separate queue so that they won’t crowd out overseas visitors who made a special effort to visit the exhibition.

CommunicAsia2008: Offbeat happenings

The girls

The girls

Caught your attention eh? You know what – I actually covered them last year. But the booth was not at the entrance as it was last year. For completeness’ sake, I snapped a couple of pictures here…

CommunicAsia2008: Offbeat happenings

The girls

The girls

Well, I did say a couple of pictures didn’t I? In case you’re thinking of asking: No, I still haven’t quite figured out what the CROSS group does yet.

CommunicAsia2008: Offbeat happenings

And the CommunicAsia2008 largest booth award goes to...

And the CommunicAsia2008 largest booth award goes to...

I hereby award the largest booth award to Samsung. They must have built their booth to the maximum allowable dimensions set by the organizers. I had to keep stepping backwards to retake this picture – even then parts of the booth are not in the picture.

CommunicAsia2008: Offbeat happenings

And the CommunicAsia2008 energy guzzling booth award goes to...

And the CommunicAsia2008 energy guzzling booth award goes to...

The energy guzzling award should probably go to LG. Ok, I admit I can’t know for sure, but those huge plasma screens must consume some fair amount of wattage. In addition, there are also two separate show areas on opposite ends of their booth (not obvious in this photo), both of which have their own light and sound setup.

CommunicAsia2008: Offbeat happenings

Crackberrians alert

Crackberrians alert

If you’ve ever wondered about the productivity merits of handing out BlackBerrys to your staff, this is it. Your staff will be constantly working on their BlackBerry Smartphones, even during office hours. Hmm, that didn’t sound quite right did it?

CommunicAsia2008: Offbeat happenings

Life on CrackBerry

Life on CrackBerry

It was only on my return trip that I saw “Life on BlackBerry” words. I suppose this explains the previous photo somewhat.

CommunicAsia2008: Offbeat happenings

CommunicAsia2008: Most creative flag award

CommunicAsia2008: Most creative flag award

Seen here is the flag of neighboring Malaysia. I give it the most creative flag award.

CommunicAsia2008: Offbeat happenings

CommunicAsia2008: Booths grouped by countries

CommunicAsia2008: Booths grouped by countries

I never did quite figure out the rationale behind grouping some of the exhibitors by countries. Perhaps it helps the organizers to sell more floor space. Here you see the booth for South Korea.

CommunicAsia2008: Offbeat happenings

CommunicAsia2008: Booths grouped by countries

CommunicAsia2008: Booths grouped by countries

I don’t think there’s any specific sequence behind how these booths are slotted into the exhibition floor. Here, you see Norway, and in the background, China.

CommunicAsia2008: Offbeat happenings

CommunicAsia2008: Booths grouped by countries

CommunicAsia2008: Booths grouped by countries

And of course, I can hardly leave out the booths from Singapore can I?

CommunicAsia2008: Offbeat happenings

Refueling station

Refueling station

I must admit I almost made a stop-over to – um – check out the new technological products on show here.

CommunicAsia2008: Offbeat happenings

Golfing

Golfing

You know, they were here last year too. But ah, the booze counter is new.

CommunicAsia2008: Offbeat happenings

Racing

Racing

I wondered how much this exhibitor paid for their exhibition space. One third of their booth consists of this mini race track, which wasn’t operational, unfortunately.

CommunicAsia2008: Offbeat happenings

Just what are they doing?

Just what are they doing?

Curiosity killed the cat they say. But hey, who’s the cat here. It took me a while to figure out what the ladies in the picture were trying to do.

CommunicAsia2008: Offbeat happenings

Tea, anyone?

Tea, anyone?

It’s amazing how a shift of perspective often clarifies a fuzzy picture. Of course, drinks for the big bosses.

CommunicAsia2008: Offbeat happenings

iN2015

iN2015

Singapore has a national IT initiative called iN2015, which, among other things, aims to bring next generation high-speed broadband to every home. That means fiber to the home.

CommunicAsia2008: Offbeat happenings

Chatting up the girls

Chatting up the girls

Hapless guy here intercepted by roving bands of showgirls. What are they trying to survey anyway?

CommunicAsia2008: Offbeat happenings

Chatting up the girls

Chatting up the girls

Ah, promoting a service that allows you to do text messaging — which is very popular in the region — without having to directly reveal your contact details.

CommunicAsia2008: Offbeat happenings

Mot war-like booth at CommunicAsia2008

Mot war-like booth at CommunicAsia2008

How does wireless surveillance via UAV (Unmanned Aerial Vehicle) appeal to you?

CommunicAsia2008: Offbeat happenings

Huawei's booth

Huawei's booth

Some call them the next Cisco. Anyway, this is Huawei’s booth, the networking giant from China.

CommunicAsia2008: Offbeat happenings

Top of the world

Top of the world

Yahoo! can be seen here trying to emulate a top of the world ambiance. Unfortunately, with the recent troubles and defections of senior executives, morale must be anything but that.

CommunicAsia2008: Offbeat happenings

Most neck straining booth

Most neck straining booth

The most neck straining booth award must surely go to Inmarsat. Would you expect anything less from a satellite phone company?

CommunicAsia2008: Offbeat happenings

Overview

Overview

I walked from hall two to hall six (Blue portion) a few times over two days to make sure that I managed to visit all the important booths. I didn’t visit BroadcastAsia (Orange portion) just across the road though.

Check out my other gallery of the really interesting IT products that I came across.

CommunicAsia2008: Offbeat happenings

Advertisement for LG's phone

Advertisement for LG's phone

Feet aching, on the way out. Nice advertisement featuring a phone from LG

CommunicAsia2008: Offbeat happenings

Advertisement for Samsung's phone

Advertisement for Samsung's phone

Another nice advertisement featuring Samsung’s new Smartphone offering.

CommunicAsia2008: Offbeat happenings

Competitors side-by-side

Competitors side-by-side

Do they really have to do it this way? Oh well… till next year.

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By Paul Mah
Paul Mah is a writer and blogger who lives in Singapore, where he has worked for a number of years in various capacities within the IT industry. Paul enjoys tinkering with tech gadgets, smartphones, and networking devices.
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