EMC's obsession with the Private Cloud at EMC World 2010

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EMC’s obsession with the Private Cloud at EMC World 2010

By Jason Hiner May 13, 2010, 8:05 AM PDT

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EMC’s obsession with the Private Cloud at EMC World 2010

Welcome to EMC World 2010, the cloud is private now

The theme of EMC World 2010 was “Journey to the Private Cloud” and this private cloud concept was mentioned over and over again by nearly every EMC executive throughout the conference. It was also plastered everywhere. Here’s a look at how crazy EMC is about this private cloud notion.

Private Cloud starts now

This is up on the front balcony of the Boston Convention Center.

Want to learn about the private cloud?

This is the conference guide book.

Going to a session? Private Cloud starts now

Private Cloud in lights

The keynotes featured animated intros to the Private Cloud between presentations.

Private cloud escalator

Going up? Going down? Private cloud starts now.

Private Cloud backdrop

This was the backdrop of the little stage in the press room.

Private Cloud appearance at BOS airport

As I was standing in the security line at Boston Logan Airport I noticed this little Private Cloud display.

Private Cloud baggies

The Private Cloud display at BOS airport included free Private Cloud baggies to separate your liquids in your carry-ons.

By Jason Hiner

Jason Hiner is Editorial Director of CNET and former Editor in Chief of TechRepublic. He's co-author of the book, Follow the Geeks.

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