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Apple invited media for a sneak peek of the company’s first retail store on George Street in Sydney, which will open to the public on Thursday June 19.rnrn
Captions and photos in this gallery are courtesy of ZDNet Australia. Captions written by Munir Kotadia. Click here to see a ZDNet Australia video of the new store.
Inside the store, Apple “geniuses” look on in amusement as the press fight it out for a prime position.
Ron Johnson, Apple’s senior vice president of retail, makes his presentation on the shop floor.
Not much to see for those stuck behind the masses of camera people.
Looking straight up from the foyer, you can see Apple staff looking down on the proceedings. You can also see the massive Apple logo in two dimensions.
The stairs that lead to the upper floors are striking. This is the view from the ground floor–you can see the first batch of journalists making their way up.
This corner of the first floor is accessory heaven.
More MacBook Pros than you can shake a stick at.
The iPod family lives on level one.
Sydney apparently has the biggest genius bar of any Apple store in the world.
View from the top floor, looking down on George Street.
Looking out, you can see directly into a Telstra shop. Note the Telstra staff taking a break to look in on the action.
Here is some behind the scenes action of Ella Morton and Matthew Oxley creating our video tour of the store.
The most famous Apple in Sydney.