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After Hours

Gallery: Apple opens store in Sydney

By Andy Smith June 19, 2008, 12:37 AM PDT

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Gallery: Apple opens store in Sydney

Apple invited media for a sneak peek of the company’s first retail store on George Street in Sydney, which will open to the public on Thursday June 19.rnrn

Captions and photos in this gallery are courtesy of ZDNet Australia. Captions written by Munir Kotadia. Click here to see a ZDNet Australia video of the new store.

Gallery: Apple opens store in Sydney

Inside the store, Apple “geniuses” look on in amusement as the press fight it out for a prime position.

Gallery: Apple opens store in Sydney

Ron Johnson, Apple’s senior vice president of retail, makes his presentation on the shop floor.

Gallery: Apple opens store in Sydney

Not much to see for those stuck behind the masses of camera people.

Gallery: Apple opens store in Sydney

Looking straight up from the foyer, you can see Apple staff looking down on the proceedings. You can also see the massive Apple logo in two dimensions.

Gallery: Apple opens store in Sydney

The stairs that lead to the upper floors are striking. This is the view from the ground floor–you can see the first batch of journalists making their way up.

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Gallery: Apple opens store in Sydney

Image: Erin Carson/TechRepublic

This corner of the first floor is accessory heaven.

Image: Erin Carson/TechRepublic
Gallery: Apple opens store in Sydney

More MacBook Pros than you can shake a stick at.

Gallery: Apple opens store in Sydney

The iPod family lives on level one.

Gallery: Apple opens store in Sydney

Sydney apparently has the biggest genius bar of any Apple store in the world.

Gallery: Apple opens store in Sydney

View from the top floor, looking down on George Street.

Gallery: Apple opens store in Sydney

Looking out, you can see directly into a Telstra shop. Note the Telstra staff taking a break to look in on the action.

Gallery: Apple opens store in Sydney

Here is some behind the scenes action of Ella Morton and Matthew Oxley creating our video tour of the store.

Gallery: Apple opens store in Sydney

The most famous Apple in Sydney.

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