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Apple

Gallery: Apple’s iPhone 3.0 event

By Andy Smith March 17, 2009, 3:09 AM PDT

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Gallery: Apple’s iPhone 3.0 event

The crowd eagerly awaits the beginning of Apple’s iPhone 3.0 event. Apple, as secretive as usual to build up the hype, announces “cut-and-paste” for the iPhone as well as other goodies in its new operating system.nnn

nPhotos by James Martin/CNET

Gallery: Apple’s iPhone 3.0 event

Greg Joswiak, Apple’s vice president of iPhone and iPod marketing, takes the stage to kick things off. “We’re going to give you a preview of iPhone OS.” His chart shows how iPhone sales are still climbing.

Gallery: Apple’s iPhone 3.0 event

Joswiak announces 800 million app downloads in 8 months.

Gallery: Apple’s iPhone 3.0 event

Scott Forstall, the head of iPhone software development, announces the “In-App Purchase” program that allows developers to do such things as sell game levels within games or renew subscriptions within the app.

Gallery: Apple’s iPhone 3.0 event

Forstall announces that The Maps, developed by Apple and Google, will allow developers to place maps in their applications.

Gallery: Apple’s iPhone 3.0 event

Core Location, the GPS technology, will allow developers to utilize turn-by-turn directions. But there’s a catch. Due to licensing restrictions, developers will need to create their own maps.

Gallery: Apple’s iPhone 3.0 event

Forstall admits that Apple was caught off guard by the growth of iPhone apps so is late on rolling out a Push Notification system.

Gallery: Apple’s iPhone 3.0 event

Forstall says more than 1,000 APIs will be available to developers with iPhone 3.0 – some include in-app e-mail, iPod library access, and playing music in an app directly from your library.

Gallery: Apple’s iPhone 3.0 event

EA’s Travis Boatman shows off how the new SDK allows you to use “simoleans” to buy a stereo so you can listen to your iPod library while playing The Sims 3 for iPhone.

Gallery: Apple’s iPhone 3.0 event

ESPN’s Oke Okaro shows how the new SDK will let ESPN deliver better notifications of scores or news.

Gallery: Apple’s iPhone 3.0 event

ESPN delivers over 50 million alerts a month.

Gallery: Apple’s iPhone 3.0 event

Anita Mathew of Johnson and Johnson shows off LifeScan which uses the iPhone to remotely monitor information from a blood sugar reader.

Gallery: Apple’s iPhone 3.0 event

What we’ve all been waiting for…cut, copy and paste will work across all applications.

Gallery: Apple’s iPhone 3.0 event

There’s a new voice memo application from Apple.

Gallery: Apple’s iPhone 3.0 event

Apple hasn’t forgotten search. Using Spotlight technology from Mac OSX a search bar will appear when you flick on the left. Add the search term and you can go right to the contact or application. It should be faster than scrolling through dozens of applications.

Gallery: Apple’s iPhone 3.0 event

New features added to the iPhone.

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