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After Hours

Gallery: Marketing the 787 Dreamliner

By john dodge December 14, 2009, 7:38 PM PST

Image
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Gallery: Marketing the 787 Dreamliner

Reporter from Japan tries first class seat

Reporter from Japan tries first class seat

On the eve on the 787’s first flight, the media was taken through the Dreamliner Gallery in Everett, Wash. where customers pick seats, themes, galleys, bars and any number of amenities or simply view the new jetliner’s standard features such as a plush first class seat – sampled by a Japanese reporter.

On SmartPlanet, see John Dodge’s full account of the Dreamliner Gallery tour.

Credit: John Dodge

Gallery: Marketing the 787 Dreamliner

First class bar

First class bar

First class bar.

On SmartPlanet, see John Dodge’s full account of the Dreamliner Gallery tour.

Credit: John Dodge

Gallery: Marketing the 787 Dreamliner

Larger window by a third.

Larger window by a third.

Larger window by a third.

On SmartPlanet, see John Dodge’s full account of the Dreamliner Gallery tour.

Credit: John Dodge

Gallery: Marketing the 787 Dreamliner

Here’s a lifesize electronic galley mock-up.

On SmartPlanet, see John Dodge’s full account of the Dreamliner Gallery tour.

Credit: John Dodge

Gallery: Marketing the 787 Dreamliner

There is heavy use of symbols such as this one which means the room is free.

On SmartPlanet, see John Dodge’s full account of the Dreamliner Gallery tour.

Credit: John Dodge

Gallery: Marketing the 787 Dreamliner

Soft lighting which changes

Soft lighting which changes

Soft lighting which changes.

On SmartPlanet, see John Dodge’s full account of the Dreamliner Gallery tour.

Credit: John Dodge

Gallery: Marketing the 787 Dreamliner

Coach seats

Coach seats

Coach seats.

On SmartPlanet, see John Dodge’s full account of the Dreamliner Gallery tour.

Credit: John Dodge

Gallery: Marketing the 787 Dreamliner

Single panel lavatory door

Single panel lavatory door

The lavoratory door is single paneled.

On SmartPlanet, see John Dodge’s full account of the Dreamliner Gallery tour.
Credit: John Dodge

Gallery: Marketing the 787 Dreamliner

Each model represents a 787 customer

Each model represents a 787 customer

Each model represents a 787 customer.

On SmartPlanet, see John Dodge’s full account of the Dreamliner Gallery tour.

Credit: John Dodge

Gallery: Marketing the 787 Dreamliner

OAG Flight Tracker

OAG Flight Tracker

OAG Flight Tracker.

On SmartPlanet, see John Dodge’s full account of the Dreamliner Gallery tour.

Credit: John Dodge

Gallery: Marketing the 787 Dreamliner

Classic nature

Classic nature

Classic nature.

On SmartPlanet, see John Dodge’s full account of the Dreamliner Gallery tour.

Credit: John Dodge

Gallery: Marketing the 787 Dreamliner

Boeing creative director Jeffery Van Dyck

Boeing creative director Jeffery Van Dyck

Boeing creative director Jeffery Van Dyck.

On SmartPlanet, see John Dodge’s full account of the Dreamliner Gallery tour.

Credit: John Dodge

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