Gallery: Marketing the 787 Dreamliner
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Reporter from Japan tries first class seat
On the eve on the 787’s first flight, the media was taken through the Dreamliner Gallery in Everett, Wash. where customers pick seats, themes, galleys, bars and any number of amenities or simply view the new jetliner’s standard features such as a plush first class seat – sampled by a Japanese reporter.
On SmartPlanet, see John Dodge’s full account of the Dreamliner Gallery tour.
Credit: John Dodge
First class bar
First class bar.
On SmartPlanet, see John Dodge’s full account of the Dreamliner Gallery tour.
Credit: John Dodge
Larger window by a third.
Larger window by a third.
On SmartPlanet, see John Dodge’s full account of the Dreamliner Gallery tour.
Credit: John Dodge
Here’s a lifesize electronic galley mock-up.
On SmartPlanet, see John Dodge’s full account of the Dreamliner Gallery tour.
Credit: John Dodge
There is heavy use of symbols such as this one which means the room is free.
On SmartPlanet, see John Dodge’s full account of the Dreamliner Gallery tour.
Credit: John Dodge
Soft lighting which changes
Soft lighting which changes.
On SmartPlanet, see John Dodge’s full account of the Dreamliner Gallery tour.
Credit: John Dodge
Coach seats
Coach seats.
On SmartPlanet, see John Dodge’s full account of the Dreamliner Gallery tour.
Credit: John Dodge
Single panel lavatory door
The lavoratory door is single paneled.
On SmartPlanet, see John Dodge’s full account of the Dreamliner Gallery tour.
Credit: John Dodge
Each model represents a 787 customer
Each model represents a 787 customer.
On SmartPlanet, see John Dodge’s full account of the Dreamliner Gallery tour.
Credit: John Dodge
OAG Flight Tracker
OAG Flight Tracker.
On SmartPlanet, see John Dodge’s full account of the Dreamliner Gallery tour.
Credit: John Dodge
Classic nature
Classic nature.
On SmartPlanet, see John Dodge’s full account of the Dreamliner Gallery tour.
Credit: John Dodge
Boeing creative director Jeffery Van Dyck
Boeing creative director Jeffery Van Dyck.
On SmartPlanet, see John Dodge’s full account of the Dreamliner Gallery tour.
Credit: John Dodge