Gallery: Marketing the 787 Dreamliner

Image 1 of 13

Reporter from Japan tries first class seat

On the eve on the 787's first flight, the media was taken through the Dreamliner Gallery in Everett, Wash. where customers pick seats, themes, galleys, bars and any number of amenities or simply view the new jetliner's standard features such as a plush first class seat - sampled by a Japanese reporter.

On SmartPlanet, see John Dodge's full account of the Dreamliner Gallery tour.

Credit: John Dodge
First class bar

First class bar.

On SmartPlanet, see John Dodge's full account of the Dreamliner Gallery tour.

Credit: John Dodge
Larger window by a third.

Larger window by a third.

On SmartPlanet, see John Dodge's full account of the Dreamliner Gallery tour.

Credit: John Dodge
Here's a lifesize electronic galley mock-up.

On SmartPlanet, see John Dodge's full account of the Dreamliner Gallery tour.

Credit: John Dodge
Horizontal stringers shown in composite fuselage mock-up are built-in to reduce rivet count.

On SmartPlanet, see John Dodge's full account of the Dreamliner Gallery tour.

Credit: John Dodge
There is heavy use of symbols such as this one which means the room is free.

On SmartPlanet, see John Dodge's full account of the Dreamliner Gallery tour.

Credit: John Dodge
Soft lighting which changes

Soft lighting which changes.

On SmartPlanet, see John Dodge's full account of the Dreamliner Gallery tour.

Credit: John Dodge
Coach seats

Coach seats.

On SmartPlanet, see John Dodge's full account of the Dreamliner Gallery tour.

Credit: John Dodge
Single panel lavatory door

The lavoratory door is single paneled.

On SmartPlanet, see John Dodge's full account of the Dreamliner Gallery tour.
Credit: John Dodge
Each model represents a 787 customer

Each model represents a 787 customer.

On SmartPlanet, see John Dodge's full account of the Dreamliner Gallery tour.

Credit: John Dodge
OAG Flight Tracker

OAG Flight Tracker.

On SmartPlanet, see John Dodge's full account of the Dreamliner Gallery tour.

Credit: John Dodge
Classic nature

Classic nature.

On SmartPlanet, see John Dodge's full account of the Dreamliner Gallery tour.

Credit: John Dodge
Boeing creative director Jeffery Van Dyck

Boeing creative director Jeffery Van Dyck.

On SmartPlanet, see John Dodge's full account of the Dreamliner Gallery tour.

Credit: John Dodge

Reporter from Japan tries first class seat

On the eve on the 787's first flight, the media was taken through the Dreamliner Gallery in Everett, Wash. where customers pick seats, themes, galleys, bars and any number of amenities or simply view the new jetliner's standard features such as a plush first class seat - sampled by a Japanese reporter.

On SmartPlanet, see John Dodge's full account of the Dreamliner Gallery tour.

Credit: John Dodge

Gallery: Marketing the 787 Dreamliner

Reporter from Japan tries first class seat

First class bar

Larger window by a third.

Soft lighting which changes

Coach seats

Single panel lavatory door

Each model represents a 787 customer

OAG Flight Tracker

Classic nature

Boeing creative director Jeffery Van Dyck

Reporter from Japan tries first class seat

Join Discussion

Free Newsletters, In your Inbox

Reporter from Japan tries first class seat

First class bar

Larger window by a third.

Soft lighting which changes

Coach seats

Single panel lavatory door

Each model represents a 787 customer

OAG Flight Tracker

Classic nature

Boeing creative director Jeffery Van Dyck

Related Topics:

Reporter from Japan tries first class seat

Join Discussion

Free Newsletters, In your Inbox

Tech News You Can Use

Best of the Week