ntAir hockey table at the Mapquest booth.

ntMicrosoft’s Internet Explorer 9 booth.

ntFirst day of the Trade Show was very busy.

ntSocial media books ride the trend.

ntThe ACLU’s booth; friendly and informative on @dotrights.

ntACLU materials on ebooks and reader privacy.

ntFandemic’s booth babes; friendly and lovely, but out of place in see-through dresses.

ntEveryone had a gimmick

ntCisco’s booth had “bacon beer” cup holders and guitar picks.

ntShutterstock has a fancy booth.

ntLifeKraze had a loud “strong man” display which might have injured delicate geeks.

ntThe Grey Lady used their real estate to try and sell print subscriptions.

ntLiveShare had a gimmick, too.

ntThis NewTek demo always has a big crowd.

ntBrown Paper Tickets, always casual.

ntMatrix-style cameras allow viewers to play with live-shot images.

ntIP attorneys are not amused.

ntUsershare’s Japan donation sign.

ntLinode.com’s booth is low key.

ntEven schwag has its own booth.

ntSomeone defaced the kik.com sign.

ntGermany’s presence is huge on the show floor.

ntThe Berlin section.

ntThe British Interactive section is enormous.

ntBritish SXSW 2011.

ntThe UK Interactive mission: #1 Steal underpants.

ntBoondock Saints has a signing booth.

ntAscentium has a live-action “Rock ‘Em, Sock ‘Em” game anyone can play.

ntShe won!

ntThe WordPress Genius Bar.

ntBooths that fed people were more crowded than those with babes.

ntXomo’s booth encourages reckless driving.

ntThe Austin Chronicle left these strange matches all over the trade show tables.

ntWeb designers are sexy?

ntBooth babe greeters.

ntThis giant booth sent a mixed message about corporal punishment.

ntSpanking machines, paddles and booth babes aim to spread a message about spanking children. No, really.

ntGoogle’s booth urged Red Cross donations.

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